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Pentel Announces Collaboration with Hello Kitty & Friends by Sanrio

The collection includes a variety of Pentel favorites, including EnerGel® gel pens, R.S.V.P.® ballpoint pens, EnerGize® mechanical pencils, and Hi-Polymer® erasers, each featuring colorful character-inspired designs that bring creativity, personality, and joy to everyday writing experiences.

Featuring Hello Kitty® and her friends Chococat™, Cinnamoroll™, Keroppi™, Kuromi™, My Melody™, Pochacco™, Pompompurin™, and Tuxedosam™, the collection combines Pentel's renowned writing performance with the friendship, positivity, and self-expression that have made Hello Kitty and Friends a beloved global cultural phenomenon.

"Pentel and Hello Kitty and Friends share a belief in the power of self-expression. Together, we're creating products that inspire creativity and bring joy to everyday life." said Joe Koumi, President of Pentel of America. 

The collaboration represents a strategic alignment between two brands that inspire creativity, individuality, and meaningful connections. "The best licensing collaborations bring together brands with shared values and complementary strengths. By combining Pentel's innovation with the friendship and positivity of Hello Kitty and Friends, we've created a collection with broad appeal for fans, collectors, and retailers alike," said David Gerry, Global Licensing and Category Management, Pentel of America.

The collection also reflects Pentel's ongoing commitment to connecting with consumers through meaningful cultural partnerships that resonate across generations. "Today's consumers are looking for brands that reflect who they are and what they value. Hello Kitty and Friends represent friendship, positivity, and self-expression - values that align naturally with Pentel's mission to help people create, communicate, and share their ideas with the world," said Jeff Werderman, Director of Marketing, Pentel of America.

Designed for students, creators, collectors, and longtime Hello Kitty and Friends fans, the collection transforms everyday writing essentials into colorful expressions of creativity and individuality. Whether used for journaling, note-taking, sketching, planning, studying, or gifting, the collection brings a touch of joy and inspiration to every creative moment.

The Hello Kitty and Friends x Pentel collection is available on Pentel.com, Amazon, select retailers nationwide, and authorized online partners. Additional product details, retailer announcements, and launch activities will be revealed in the coming months.